jcpenney supports Y kids!
The YMWCA of Newark and Vicinity was one of 235 Ys nationwide to receive a $5,000 grant from jcpenney to provide more school-aged children with financial assistance to attend afterschool programs at the Y.
The jcpenney program has made it possible for more children in the Belleville community, who otherwise could not afford to participate, have access to life-enriching afterschool programs that cultivate the values, relationships and skills kids need to thrive, now and as adults.
The Newark Y sees the benefits of this collaboration first-hand. “The Y’s partnership with jcpenney has enabled us to provide working parents peace of mind, and their children a safe and affordable place to learn, grow and thrive,” Michael C. Bright, President and CEO of the Newark Y. “Our local jcpenney store has been a very dedicated partner, not only in funding our afterschool initiatives, but also by promoting and supporting our community events and programs.”
In addition to awarding afterschool access grants, jcpenney supports approximately 500 Ys through pennies from heaven, the company’s philanthropic initiative that raises donations four times a year at jcpenney stores nationwide. During the designated campaign periods, jcpenney customers have the opportunity to round up their purchase total to the next whole dollar and donated the difference to the store’s local afterschool partner.
YMCAs have been engaging children in afterschool programs for more than 50 years. Today, Ys impact the lives of hundreds of thousands of youth at afterschool programs across the country. YMCA afterschool programs focus on the holistic development of youth and include elements that promote health and well-being, social skill development, emotional development, artistry, character development, sports and service.
The Newark Y before and after school programs in Belleville provide structure, academic support and character education for nearly 150 children each year, with an emphasis on healthy living through physical activity and nutrition. One in five children received financial aid to attend.